Patrick Dorton | Rational360

Written By UNKOMMON

Patrick Dorton is the founder and CEO of Rational360, one of Washington's leading independent public affairs firms. In this episode, he explains how crisis builds the best communicators, why advocacy has shifted to an outside-in model, and how technology is changing the way companies and associations reach the right people.


Watch the full episode:

UNKOMMON www.unkommon.com
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